SEO Your Business Booster

SEO has come a long way, thanks to all the technological developments. Most businesses need websites and the basic requirement of each website is traffic. No matter what type of business you are in, one cannot deny the benefit and need for organic traffic on the website. 

If you want the best, you will need to optimize SEO properly. This will eventually help you get more traffic on your website. Search engine optimization has a lot of things in it, like 

Link building

On-Page SEO 

Content marketing

Keyword research

Competitor analysis

Organic ranking tracking

And so much more. 

As per reports, around 61% of marketers are of the belief that the inbound marketing strategy can only be improved if the SEO improves. Hence, SEO tools can be the best way to improve your SEO strategy. 

Experts are of the view that using SEO tools can bring you traffic but then it completely depends on the tool you're using. SEMrush, Ahrefs and Moz are considered to be the best SEO tools. 

Here we will give you a detailed review of all SEO tools so that you know what's best. 

Ahrefs

Ahrefs is one of the most prominent SEO tools that can help to boost your marketing techniques in no time. It is extremely easy to use, but not a lot of people know where to start from. 

Benefits of using Ahrefs

Undoubtedly, Ahrefs can be pretty helpful for a number of things. Here are some of the benefits of using Ahrefs. 

Ahrefs helps you analyze how your competitors have been getting backlinks. This can be one of the potential ways to stand out from the crowd and the strategy can be very helpful for building links for your website too. The Site explorer section of Ahrefs gives you an insight into the link building strategies of your competitors. 

Low competition keywords that bring high traffic are unusual,, but it can be a great way to stay ahead in the competition. Ahrefs helps you find out all the low competition keywords that have the potential to bring about high traffic. 

One simple SEO issue can have a severe impact on your website. Thus, Ahrefs can help conduct the site audit to determine the issue in your website. This will further play an important role in fixing the issues. 

There are various Ahrefs alternatives such as SEMrush, Moz and more. So, let's take a look at them as well. 

SEMrush

SEMrush is one of the most prominent SEO tools for helping companies run the perfect digital campaign. It can have an all-in-one digital marketing program that promotes SEO like social media marketing, content marketing and pay-per-click ratios. SEMrush not only finds the issues and keywords for your website but also helps to audit the pages thereby ensuring proper SEO and eventually better lead generation. 

Benefits of SEMrush

Most SEO campaigns need a lot of time before showing positive results. SEMrush however can play an important role in boosting the website's performance thereby providing an insight into the amount of traffic your website is receiving and helps you determine whether it is organic or not. 

Keyword research has always been an important aspect of SEO. The target audience mostly uses specific keywords or search terms to find relevant results. The keyword research campaign by SEMrush helps to find the most effective keywords. It is better to focus on the long-tail keywords (containing three to four words) so that it can bring better leads for your business. 

SEMrush helps to retain traffic by tracking locations, keyword positions and performing Google analytics. If your visitors are happy, they are likely to stay. No business wants their leads to disappear. Thus, SEMrush plays an important role in keeping the traffic attracted and satisfied. 

There has always been an Ahrefs vs SEMrush. Hence, businesses must understand which SEO tool is the most effective and can bring about better leads. 

Moz

If you're looking forward to a leading SEO tool that can not only help you with the basics of SEO but also the advanced, then Moz is just the thing to check. Moz has a number of features such as keyword research tool, link analyzer, SEO keyword generator and more. The link analyzer further plays an essential role in determining the quality of outbound and inbound links. 

Moz is said to bring all the features of top SEO tools under one roof, so most companies prefer this over others. 

Benefits of Moz

Moz is focused on entire search engine optimization thereby contributing towards improving your marketing techniques. It makes sure not to disturb the customers too much, yet bring about significant benefits. Some of the prominent benefits of Moz include the following

Like other SEO tools, Moz too plays an important role in helping you find the perfect target keyword. This effectively boosts the SEO strategies by boosting the CTR, total score, volume, and content priority. 

Moz is regarded as one of the most effective link analysis tools that focus on live link index and competitor research. It analyses all the high-ranking competitor websites and compares them to your website's internal and external links. This is further helpful for increasing the SERP rankings of your website. 

The keyword ranking performance of Moz develops after a certain period of time. This feature helps you analyze which keywords are performing well for a week or month. The competitor's SERP movement is also calculated to ensure your SEO strategy improves over time by analyzing their strategy gaps. 

Ahrefs vs SEMrush vs Moz? 

Comparatively, Moz has all the end-to-end SEO solutions ranging from crawling to web page optimization and keyword management. 

However, Ahrefs is a much new tool that is mostly known for keyword tracking and research. SEMrush is best known for competitor analysis which helps you stay ahead of your potential competition. 

Each SEO tool is better than the other in some aspect. Before getting your hands on the paid version, as a business, you can access the basic version to ensure which one would be the best for you.